Opening Times
Opening Times
Tuesday - Friday
10am - 4pm
Saturday
9am - 4pm
Monday & Sunday
Closed
Directions
Web Sales Opening Times
Monday - Thursday
9am - 5:30pm
Friday
9am - 5pm
Saturday & Sunday
Closed
Fast Track FAQs

Is it free to enter? YES for kids!

Nominal charge for:
OAPs
NHS
Locals (SY Postcodes)
Refugees
Food Bank Users
Armed Forces
Blue Badge Holders
Carers
Facebook Top Fans
£5.00

KIDS ALWAYS FREE!

Routine Adult Peak Season Charge: £7.50

Are you open on a Saturday? YES!

Do you allow dogs? YES!
(All outdoor spaces and outdoor café area)

Something for all the family!

(Please refer to our terms and conditions for more information)

BIC

Our Story

Whilst some may believe that there is a grand master plan or pre-disposed design behind the creation of the British Ironwork Centre, it is simply and genuinely something that has evolved over time, organically. With no set plans in stone, it has given us the freedom to be influenced by our members and visitors; with community engagement and involvement at the centre of how we grow. This allows us to really focus on what is most important to us- you!

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Our Story

Whilst some may believe that there is a grand master plan or pre-disposed design behind the creation of the British Ironwork Centre, it is simply and genuinely something that has evolved over time, organically. With no set plans in stone, it has given us the freedom to be influenced by our members and visitors; with community engagement and involvement at the centre of how we grow. This allows us to really focus on what is most important to us- you!

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Where it all began

Growing up in the generation that followed World War II, the 1950s and 60s was an era of poverty and struggling families. Clive Knowles, our Chairman, and his family were raised during this time with an intense sense of ambition to become independent and to strive for possibilities. Following from generations before, the Knowles family had a dream. A dream to move, re-build, create a business, raise a family and have a desire to create something of national significance that worked in tandem with social issues.

Like many during this time, the Knowles family were brought up in the city with a dream to live in the countryside. With this dream, an enterprise began, in a dis-used workshop in an industrial estate in the heart of Wolverhampton, creating, and making a range of metal ware.  With the enterprise quickly establishing on site and e-commerce growing in popularity, the need to move to bigger premises was a must.

Whitehall Farm

Whitehall Farm encapsulated the dream for a growing family and a business, as it offered acres of land in a quite area surrounded by charming regional towns and villages. With so much land, and no background in farming, imagination ran riot.   In a time of e-commerce, online customers wished and expressed a desire to view some products in the flesh before being able to buy them. With this, a range of garden related items were displayed outside in their true setting.

With Whitehall Farm situated on a main road, and people coming to view products before purchasing, it was only natural that the Ironbridge Sculpture Park approached the Knowles’ regarding the sale of their sculptures. With this, the ‘farm’  became more than just a place to view products, but one that would become completely unique and work with surrounding and national communities.

From that moment, the British Ironwork Centre was created. Clive wanted the Centre to be a place that was imaginative, patriotically bold, dramatic and theatrical and showcased art and sculptures from both local and worldwide artisans.

Metal Work From Around The World

The Centre
With a social conscience, the Centre started, and has since, created impactful art pieces that address national issues through the medium of metal art. From the Spoon Gorilla to the infamous Knife Angel, each represent and tell a story about the small island we live on.
2010s
Every year, the Ironwork physically grows larger and stronger, creating more heartfelt sculptures and working in collaboration with charities, businesses, artisans, and enterprises. With this, our projects list and community programmes are forever growing.
Now
Who knows what the future holds, as the possibilities are truly endless. We hope you join us on our journey as we evolve and positively impact the region and the nation. Who knows where we will end and what we can do. Here's to the future!
Future
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OUR COMPANY ETHOS

The company ethos of the British Ironwork Centre, as endorsed by our former Chairman, Mr E. A. Schubert and carried on by our current Chairman, Mr Clive Knowles

A Family Business

With nearly 30+ years of business experience within Black Country Metal Works, and over 50 years in the metal working trade alone, I now feel confident enough to say, there is very little left that I don’t know or haven’t experienced in the world of metal working. I am now fortunate enough to have been able to pass this wealth of learning onto staff and members of my family, who share this same passion with incredible enthusiasm. It is a great joy to see three generations working alongside each other to continue this great metalworking tradition. This commitment and dedication, are what I believe to be our company’s greatest strength, and from the point of view of you, our most valued customer, this means you can shop and buy from our company, secure in the knowledge that you will receive the very best in personalised customer care.

Pride

With research a priority, we are constantly striving to bring together the very best of quality, durability, and value for money into the sourcing of every product we sell. With today’s growing marketplace and the wealth of availability worldwide, it is not possible to purchase all of our products and components here in the UK, as we would wish. With many products being hand made or indeed, hand finished, it is sometimes the case that we may need to wait for their completion, or unavoidable delays may occur. However, we do strive to take our need for high standards and ideals to each and every one of the suppliers we use, whichever country, and in this way we can ensure that the British quality standards of which we are very proud, are maintained across all of the products we supply or offer, irrespective of their origin.

Delivery Value for Money

A happy customer is one, who knows he has bought the very best, at a fair and reasonable price. He knows he can expect a long and useful working life from his product, and if it should fail, he will want the confidence of knowing, there is support and accountability if he needs to replace it. The majority of our products look and feel far superior in reality, than we have been able to portray in their photography. This is the reason why we go to extra lengths to give details of weight and dimensions in our descriptions, to support the quality.

Our Mission & Promise

Our mission is, and has always been to trade with our counterparts in an ethical manner, wherever they happen to be. To always seek the very best that is offered, in quality and workmanship, and to encourage and support our suppliers to do the same. And finally to ultimately offer a beautifully made item, produced to a high standard, and that has been manufactured with honesty and integrity.

Want To Know More?

As the UK’s largest metal safari park and sculpture park, we have over 100 sculptures on display. So why not come see us, eat in our café and shop in showroom for the day. Four-legged friends are more than welcome to explore, so don’t forget to bring them along when you visit us next.

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