The Wirral University Teaching Hospital Charity (WUTH) help thousands of patients every year, supporting both Arrowe Park Hospital and Clatterbridge Hospital based in the Wirral area. Their mission is to improve the quality of patient care through multiple avenues, including the purchase of medical equipment and through the direct enhancement of patient’s experiences. Earlier this year, we were approached by the charity regarding launching their very own metal flower campaign. Over the past few years, we have supported a large number of UK hospices, but WUTH are the first ever hospital charity that we have helped with this kind of campaign.
Given the current COVID-19 situation, the charity deliberately wanted a rainbow to form a part of their campaign - a symbol that has become synonymous with the NHS throughout 2020 so far. As such, WUTH are the first group to be embracing our newest metal flower design – these stunning rainbow daisies! WUTH relies largely on funding to support their dedicated service but, due to the COVID-19 pandemic, raising crucial funds has been particularly difficult for them this year. This campaign will hopefully help WUTH to kick-start and propel their fundraising efforts again by offering a contact-free way to gain awareness and monetary funds, whilst simultaneously offering the general public the opportunity to honour and remember a lost loved one or an NHS hero.
Sarah McManus from the Ironworks with a Rainbow Daisy and the Giant Rainbow Daisy
We are currently in the process of creating a total of 1,500 rainbow daisies for the hospital to start with. We have also created a GIANT rainbow daisy which will be used for promotional purposes and sponsorship purchase. The ‘regular’ sized daisies will be launched for public purchasing within the coming autumn months, whereby all funds raised will go directly back to supporting the hospital charity and all the amazing work that they do for their community.
This campaign will form a part of our National Hospice Support Programme, whereby it is our goal to help hospices to raise a total of £1million in additional funding for their causes. We are really looking forward to seeing how much money WUTH can raise through these unique rainbow daisies! Find out more about the charity’s fundraiser here: https://www.wuthcharity.org/wirral-rainbow-flower