Earlier this week, a group of Macmillan Cancer Support’s national fundraising champions visited us here at the Ironworks to discuss their fundraising plans going forward on a national level. Having helped and supported many of Macmillan’s campaigns over the years, including hosting Oswestry’s annual Macmillan Colour Run, we were thrilled to offer them our Centre as a neutral platform for new ideas to be discussed and developed. We even joined in on their brainstorming session to share some of our upcoming campaign ideas and to offer advice over some of theirs. Camilla Hughes, Kate Thomas, Tudor Humphries and Claire Singlehurst, the Director of Macmillan’s national fundraising, were all in on the session representing different sectors of Macmillan’s fundraising team. Clive Knowles, the Chairman of the Ironworks, was also present to represent our thoughts.
Out of all the counties in the UK, Shropshire demonstrates being one of the most diverse and cohesive in terms of community groups banding together to support Macmillan’s cause. Collaboration has become a huge part of many Macmillan campaigns and the group all discussed how important it is to offer more support to the thoughts and ideas of their community sponsors. The group’s discussions also focused on innovative and forward thinking in terms of revolutionising their individual fundraising campaigns and helping the wider Macmillan group to improve their community collaborations, too.
Pictured (Left to Right): Camilla Hughes, Secretary of Macmillan’s Coracle Race; Claire Singlehurst, Macmillan Director of Regional Fundraising Challenge Events & Supporter Care; Clive Knowles, Chairman at the British Ironwork Centre; Kate Thomas, Fundraising Manager for Macmillan Shropshire; Tudor Humphries, Macmillan Partnership Manager
We pitched our giant and standard-size metal daisies, uniquely finished in Macmillan’s branding colours, for both corporate and public campaign initiatives. We have chosen the daisy as it symbolises loyalty to love and ongoing commitment, making it the perfect way to remember a lost loved one whilst immortalising their memory for many years to come. We also proposed and discussed the idea of Macmillan creating remembrance gardens within the grounds of every hospital that they have aided over the years. These gardens would not only honour those who have fought cancer but would also be a constant reminder of all the incredible support that Macmillan provides to communities all across the country.
Additionally, we touched upon the idea of Macmillan taking a more positive approach to their marketing, putting positivity and optimism at the forefront of their campaign rather than focusing on just statistics. Often, we are told the statistics regarding how many people are diagnosed with cancer rather than being motivated by how many people fight and survive it. Promoting hope over fear is definitely something that will be considered by the team. We are excited to see how these ideas manifest over the next year and look forward to the next brainstorming session!